Companies Mentioned in this Press Release:
Business Categories Mentioned in this Press Release:
International Marketing, Inc.
25 Penncraft Ave., Suite C, PO Box 2002
Chambersburg, PA 17201
1-800-233-7086
www.imiproducts.com
CONTACT: Brian Hodge
(800) 233-7086; bhodge@imiproducts.net
20-years after its introduction, the world’s most popular internal tire balancing compound
achieves new heights
CHAMBERSBURG, Pa. – EQUAL, the first product of its kind, continues to gain new ground
20 years after it first was released to help fleets improve vehicle ride quality, extend tread life and
eliminate the time and expenses associated with conventional truck tire balancing.
It’s about time – The time (and expense) of spin-balancing a truck tire can be summed up in
one word: wasteful. EQUAL, specially-formulated plastic particles, comes in an easy-to-use
drop-in bag that takes seconds to install while mounting the tire. EQUAL categorically out
performs spin balancing by delivering self-adjusting balance and vibration dampening through
the entire tread life of the tire (truck tires can lose 20 lbs or more of tread rubber while in
service, affecting balance requirements).
It’s about time – Better vibration reduction leads to extended take-off mileages. This means
fleets enjoy more time with tires on vehicles, more time between tire purchases, and money in
their wallets.
It’s about time – The world is waking up to the dangers of lead and with the onslaught of
lead-free balancing materials coming to market, EQUAL holds the position as the original
environmentally-safe, lead-free solution to ride improvement.
It’s about time – The latest instructional materials from Technology & Maintenance Council
(TMC) of the American Trucking Associations (Radial Tire & Disc Wheel Service Manual) and
the Tire Industry Association (TIA) (Commercial Tire Service Manual, Module 14) recognize
the use of balancing compounds, the category created by EQUAL.
It’s about time – More fleets are recognizing the benefits of balancing all wheel positions and
turning to EQUAL. More and more as fleets seek to improve efficiency in an environmentally
responsible manner, they chose EQUAL for their steers… and drive tires, too.
International Marketing Inc. (IMI), founded in 1973 in Chambersburg, Pa., develops
and markets automotive and trucking maintenance products and equipment
worldwide. For more information about IMI call 1-800-233-7086.